Ljósleiðarinn is Iceland's
leading fiber-optic network

Ljósleiðarinn
Visual Identity

Gagnaveita Reykjavíkur owns and operates a Ljósleiðarann, Icelandic fiber-optic network and has worked on laying it all over Reykjavík city aerie for the past decade or so.

For Hvíta húsið Creative Agency, i got to work on the new logo and identity appearance for both Gagnaveita Reykjavíkur and Ljósleiðarann with the primary objective to highlight the Ljósleiðarann with a fresh and distinctive way.